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Writing Principles for Bloggers: Effective Lead

One of principles of journalistic best practices is the art of writing an effective lead. In this week’s Writing Principles for Bloggers series, I will explain what it means to start your post with an effective lead, talk about why effective leads are important for bloggers, and provide concrete tips for how to craft an …

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Writing Principles for Bloggers: Meeting Customer Needs

This week in the Writing Principles for Bloggers series, we will look at the concept of customer service, how it applies to your blog, and how taking steps to give your customer (aka- reader) what they want or need is a key to potential growth and success. Read on to learn more about Writing Principles …

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Writing Principles for Bloggers: Bottom Line Up Front (BLUF)

This week’s post on Writing Principles for Bloggers is a topic that is near and dear to my heart as an editor: Bottom Line Up Front, or BLUF. Should bloggers use BLUF in order to improve their writing? Is BLUF always appropriate to use? Read on to find out what BLUF is, why it is …

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