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Journalistic Style of Writing for Bloggers

What is journalistic style of writing? Should a blogger try to write like a journalist? Do the rules governing the field of journalism have any application to a blogger and particularly to a ‘Mom’ blogger? Yes! Absolutely! Even if you are writing about crafts, recipes and sensory play, the overall quality of your writing most likely would improve dramatically if you focused on implementing journalistic writing principles to your blog posts. This week I am kicking off a series on improving writing. Each Tuesday I will focus on a different aspect of writing and much of the series will be devoted to teaching the principles of journalistic style of writing and how they can be applied to your blog. Let’s get started!

Journalistic Style of Writing for Bloggers

Journalistic Writing Principles

Ultimately, the journalistic style of writing refers to the classic journalistic style that is taught to professional journalists who write for major newspapers and news journals. Journalistic style should not be confused with the splashy, sensational style adopted by many television news and entertainment sites. Also, journalistic style is not a tease– it is not writing a great headline and then making the reader plough through half the article before they get to the actual news.

Journalistic style can be entertaining but the main focus is conveying information; writing to inform. If your reader has to work to figure out what your post is about or why they should care, you are not writing in the classic journalistic style.

10 Features of the Journalistic Style

  1. Do not keep the point of your post a mystery.
  2. Do not make your reader wonder what they will get out of reading your post.
  3. Stress a bottom line and put it up front!
  4. Choose an appropriate way to organize the information in your blog post.
  5. Craft Headlines that are brief and to the point.
  6. Write an effective lead.
  7. Be thorough.
  8. Write ‘tightly.’
  9. Focus on your readers.
  10. Write to inform, not to impress.

Over the course of the next year (maybe longer!), we will talk about these principles as well as topics like:

  • Active vs. passive voice,
  • Why you can’t edit yourself,
  • The importance of white space,
  • Writing for impact,
  • Verb tense and why it matters,
  • Spelling and grammar tips,
  • Conversational vs. Formal writing and when each is appropriate,
  • Precise writing,
  • Considering other viewpoints, and
  • The importance of collaboration.

I hope you will join me each Tuesday for this series and if you have any writing subjects you would like me to write about sooner, rather than later, shoot me an email or sound off in the comments below!

Thanks so much for reading!



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Joy Healy

Tuesday 24th of March 2015

As a retired teacher of English, I very much appreciate your writing point of view as stated above. I look forward to reading each of your future posts.

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